E-mail Marketing

E-mail Marketing

Emails can be one of the best ways of marketing. It is one of the most effective tools and hence should be implemented when it comes to promotion. If you are thinking of getting the best email marketing services then head to Accunity Services directly without a second thought because we are the best email marketing company in Mumbai.

Email marketing is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:

Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.

Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

Adding advertisements to email messages sent by other companies to their customers.

Advantages of E-mail Marketing:

  • Email Marketing (on the Internet) is popular with companies for several reasons.
  • Email's immediacy reduces delays in communication, allowing businesses to run more smoothly.
  • An exact return on investment can be tracked ("Track to Basket") and has proven to be high when done properly. Email Marketing is often reported as second only to search marketing as the most effective online marketing tactic.
  • Email Marketing is significantly cheaper and faster than traditional mail, mainly because of high cost and time required in a traditional mail campaign for producing the artwork, printing, addressing fand mailing.
  • Advertisers can reach substantial numbers of email subscribers who have opted in (i.e., consented) to receive email communications on subjects of Interest to them.